On the eastern coast of Coromandel, in a town called Whangamatā, Carrie and Jay have opened Inspire Wellness – a yoga studio, an organic shop and organic cafe – an exquisite place to nourish oneself and to simply be. We were drawn to their doors upon hearing that, in mid-2017, they decided to eliminate all plastic packaging from their store, taking out all their shelving and instead offering customers wholefoods in bulk, without the packaging. Locals simply need to bring their own bags and containers to stock up on 100% organic food, cleaning products, teas and spices.
We talked with Carrie and Jay about what motivated them to set up Inspire Wellness, what pushed them to take the plunge into packaging-free, and how all this lines up with their desire to share organics, well-being and yoga philosophy with their local community in an affordable, accessible and environmentally delicate way.